The IJ-8 Comm Track will discuss the role of innovation communication in the innovation economy; share ideas about opportunities, emerging trends and best practices; discuss relations to other stakeholders – especially journalists; and look at threats, ethics and interaction with society.
This new track is open for all IJ-8 participants. It is different from the Main Track in that the sessions are organized from the innovations communications point of view.
By adding the Comm Track to IJ-8, we hope to help build the full picture of the Innovation Communication System, from several angles.
KEYNOTE: Geoffrey Moore - How New IT and New Styles of Work Will Reshape Journalism And Communications
Geoffrey Moore is one of the leading thinkers on innovation. A Venture Partner at Mohr Davidow, he serves as an advisor to many of the firm’s portfolio companies and draws upon best practices derived from his extensive work. He is the author of several renowned books, such as "Crossing the Chasm", "Inside the Tornado", "The Gorilla Game" and "Dealing with Darwin".